Online Visibility & Applicability in Business.
Bill Gates once stated “ If your business is not on the internet, then your business will be out of business”. More than 80% of customers do online research before making a big purchase. Wouldn’t it be nice if your site showed up when they did these searches?
What is Online Visibility?
Online visibility is a simple concept – it’s the ability of a business to be seen by its target audiences online, whether on social media or on search engine results pages. Hence in simpler words your business’ online presence. When your business is visible, your content is more likely to get shared. You will be the go-to resource when someone searches for answers to a problem.
Why is it important?
What is the use of creating a great website if people cannot see it? People rarely go past page two or three, so if you aren’t near the top, it’s unlikely that your business is being seen. If you’re not visible, it will affect your profit. If you’re not making money, you will be quite disappointed. In today’s world, people are going to the internet more and more. They perform searches for things locally and nonlocally. Let’s say you’re a florist. If someone in your city searches for a local florist and you don’t show up in that search, you have automatically lost that opportunity for business. Being visible online is vital to building your reputation and growing your business.
Therefore when you have online visibility, you :
- improve your integrity
- gain more customers
- gain more sales
How to improve online visibility?
- Utilize SEO tools an ecommerce platform provides, such as keyword linking
- Interact with followers on social media
- Use outbound and inbound links so Google can index cached pages.
- Set up a Google account and monitor analytics
- Publish fresh, relevant content on a regular basis
- Gather and publish digital content, such as video, images or value-added materials
- Promote local websites
- Take note of what any competition is doing; try and match their success
What is Applicability in business?
Applicability is the usefulness of something for a particular task. Using the internet for our business has various advantages and it can be used to boost the business. The business should embrace the internet to :
- Using internet technology to improve efficiency, enhance revenue to the business
- Enhance the visibility and increasing sales
- Build brand value for the organization.
- Start a new line of business built on new technology offered by the internet.
- Adopt new innovations offered by net in improving the existing product
- Analyze competitor’s strategy and fine-tune its business model
- Improve Employee’s productivity and stimulate business growth
- Track customers view by listening to the social media site and correct the situations
- Remain connected with customers, suppliers and other stakeholders to share information and get their feedback to improve the operations.
